Watch Adam Epstein, President of adMarketplace, introduce the new Ad Tag Cloud to the judges at DOMAINfest. Later, adMarketplace received the Global Service Innovator award for the Ad Tag Cloud, which was recognized by the judges for its creativity, originality, and potential to deliver revenue to web publishers.
Ad Tag Cloud 2.0 Also Receives Industry Innovation Award
February 2, 2010, New York, NY - adMarketplace, Inc. today announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.
The Ad Tag Cloud 2.0 presents website visitors with a dozen search terms and invites them to mouse-over the keyword they find most interesting. When a user rolls-over over a keyword, a related advertiser offer appears- and like search advertising, the user can choose to click on the offer to go to the advertiser’s website.
Keywords and related offers are behaviorally targeted based on aggregated user interaction data including keyword roll-overs, click-throughs, and conversions. The Ad Tag Cloud 2.0 is available as a flash-animated javascript tag in standard IAB sizes, and can be serve as a complementary publisher revenue stream alongside other advertising solutions like Google AdSense.
“We have seen tremendous success running the Ad Tag Cloud on the Fox Audience Network. Users are engaging and interacting with the new unit and we are increasing our yield with adMarketplace,” says Warren Kay, Vice President at Fox Audience Network, which includes MySpace.
In related news, the Ad Tag Cloud 2.0 was recognized for its creativity, originality, and potential to deliver revenue to web publishers at DOMAINfest in Los Angeles, where it won the PITCHfest Global Service Innovator Award in a competition of new monetization products.
“Publishers are looking for a better way to monetize their unsold display inventory, and the Ad Tag Cloud 2.0 responds to that need,” says Jamie Hill, adMarketplace CEO. “Text ads have changed very little over the last 10 years, and our publishers are excited that the Ad Tag Cloud gives them access to high quality, relevant offers in an attractive unit that also delivers value to users and advertisers.”
adMarketplace delivers performance web traffic to over 100,000 advertisers. This deep advertiser coverage, competitive pricing and proprietary targeting allows adMarketplace to offer publishers competitive Revenue Per Unit yield through pubMarketplace.com.
Visit pubMarketplace.com today for more information about Ad Tag Cloud 2.0.
adMarketplace, Inc. is a profitable and fast-growing online advertising and technology company headquartered in Manhattan. Launched in 2006, adMarketplace.com delivers performance advertising to over 100,000 online advertisers across over 300,000 web properties including those powered by pubMarketplace.com. Our mission is to deliver the performance of search advertising from content traffic. For more information, please visit www.adMarketplace.com.
Press contact: Ann Low, ann@adMarketplace.com, 212.925.2022
55 Broad Street • 23rd Floor • New York, NY 10004
Tel: 212.925.2022 • Fax: 646.250.4093 • www.admarketplace.com
New York - November 3rd, 2009 - As forecasts predict 2009’s online advertising spending to be the lowest since 2002, and with the crucial holiday shopping season fast approaching, online marketers are under tremendous pressure to maximize the efficiency of their advertising spend. It is well known that advertisers must arm themselves against click fraud, but impression fraud is now evolving into a threat to online advertising budgets. adMarketplace, the preeminent provider of content-based pay-per-click advertising, today announced that its proprietary ClickWatch™ technology is now set up to fight impression fraud.
Often impression fraud is masked by click fraud to gain click-through rates. ClickWatch™ looks at these underlying clicks to identify and eliminate false impressions and the publishers who traffic in them. adMarketplace discovered vast impression fraud on display ad networks through internal research and with data from its innovative Ad Tag Cloud.
Click fraud arises when a person or computerized program clicks on ads to generate revenue, and not because they are interested in the offer. Impression fraud hurts advertisers who are spending ad dollars to build their brand and generate conversions.
“Both click and impression fraudsters damage our industry and waste millions in advertising dollars,” explained Jamie Hill, adMarketplace CEO. “Although many networks and exchanges are aware of these issues, many lack the resolve or internal capabilities to fight fraud effectively. adMarketplace has built its business on the belief that we must provide clients with valuable, legitimate clicks that translate into client revenue. With our enhanced technology only clean clicks and impressions pass through our platform.”
The adMarketplace platform is built upon maximizing “return on ad spend” (RoAS) metrics and performance by avoiding fraudulent impressions and clicks. Its ClickWatch™ technology requires traffic to travel through dozens of proprietary filters before it is delivered to the advertiser, so that ad budgets are spent efficiently.
Learn more about ClickWatch™.
There’s a common misperception that all online advertising is search. The reality, however, is that Internet users spend 95 percent of their time consuming online content, and only 5 percent of their time at a search result page.
In my next posts, I will share the five secrets to buying pay-per-click content traffic. But before we do, it’s important to understand content advertising.
Content advertising, sometimes called contextual advertising, can help online advertisers generate new sales or leads and lower a company’s online cost-per-acquisition. It is advertising that is placed within the content on a page, rather than on search results pages. Content advertising is a powerful direct response vehicle, providing many of the same interactivity and advantages of search engine marketing, such as optimization and targeting adjustments based on measurable data. Online marketers who use content advertising have great creative flexibility, as it accommodates text, graphics, flash, or video.
Conversely, with a search network, advertisements appear alongside or above search results, as part of a results page, on a site directory, or other relevant search pages.
With a content network, however, advertisements are targeted to the content of each page or the demographics of the user, if that information is available. For example, you see an ad on your email account for FamousFootwear.com while reading a note from your friend about which shoes are appropriate for a particular outing. Content networks place ads across all online publishers including news and entertainment sites, social networks,blogs, forums, shopping portals, and coupon sites.
There is also a false misconception that content networks are low quality traffic and produce lower volumes.
Content networks require an entirely different approach, but savvy marketers are finding the right pages on the right sites to display ads and reap favorable returns. On a dollar for dollar basis, content can return comparable results to search advertising. More to come on this in our next post.
By James W. Hill, CEO
May 19, 2009, New York, NY – adMarketplace, Inc. today launches pubMarketplace.com, a site that offers revenue-generating widgets to web publishers and bloggers of all sizes.
While Google continues to cut payouts to publishers in its Content Network, pubMarketplace.com offers web publishers high-yielding Pay Per Click ad units.
“pubMarketplace is a great alternative for publishers who are forced to choose between declining Google yields and running CPA ads,” adMarketplace CEO Jamie Hill said.
Jason Hinkin of real estate listings site Movoto.com said, “pubMarketplace allows me to fully monetize my site and stop getting squeezed by Google AdSense.”
pubMarketplace.com’s innovative pubTools – including an Ad Tag Cloud, Search Box, and Text Ad Box – generate revenue for publishers while enhancing user experience and delivering quality traffic to adMarketplace advertisers.
“Performance marketers do not have to buy Pay Per Click traffic only from search engines and branded web properties in order to achieve their goals. Many long-tail publishers have excellent traffic and they are partnering with pubMarketplace.com because we compensate them accordingly,” adMarketplace President Adam J. Epstein said.
The three pubTools are easy to install and can be customized to fit any website’s design:
Vernon Kalugnan, who runs a blog about nursing (vernk.blogspot.com) said “I haven’t found an easier way to monetize my site. The Ad Tag Cloud uses minimal space with maximum marketing links.”
adMarketplace delivers performance web traffic to over 100,000 advertisers. This deep advertiser coverage, competitive pricing, and proprietary targeting, allows adMarketplace to offer publishers competitive Revenue Per Unit yield through the pubMarketplace pubTools.
adMarketplace plans to add additional pubMarketplace pubTools in the coming months.
